Baby Toys

Adorable Baby Toys & Plush Friends for Every Little One

Every childhood needs a best friend with button eyes. Our Baby Toys collection is full of soft plush pals, snuggly comforters, crochet characters and tag toys designed for tiny hands and big imaginations. From gorgeous giraffes to cheeky bunnies and cuddly koalas, each toy is made with baby-safe details and soft, huggable fabrics — perfect for pram rides, tummy time, and eventually becoming the one toy that absolutely cannot be left behind on holidays.

A beautiful plush toy is also the finishing touch on any baby gift. Pair one with something snuggly from our Newborn Baby Gifts collection for a present that new parents will remember, or build a bigger bundle with soft outfits from our Baby Clothing range. And for more little extras — from booties to blankets — our full Accessories collection has all the sweet details covered. Warning: choosing just one favourite is genuinely difficult.